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Irrigated Agribusiness set to diversify across the Murraylands and Riverland

22nd October 2020
The $250,000 Agri Food and Tourism Development Program will facilitate diversification within the region’s emerging agritourism

This is all thanks to an exciting new program led by Regional Development Australia Murraylands and Riverland (RDAMR) in partnership with Destination Riverland and Murray River, Lakes and Coorong Tourism Alliance funded through the Australian Government’s Murray-Darling Basin Economic Development Program.

The $250,000 Agri Food and Tourism Development Program will facilitate diversification within the region’s emerging agritourism industry through linking producers with tourism operators and industry experts. Diversification within the industry will see new and additional income streams generated for regional agribusinesses.

RDAMR Chief Executive Ben Fee said this program offered an incredible opportunity for regional irrigators impacted by water recovery under the Basin Plan, and for the tourism industry recently impacted by COVID-19.

“By linking leading agritourism experts with our local irrigators, it is hoped that the Agri Food and Tourism Development Program will create new regional food and agritourism offerings, and more profit per drop of water for our irrigators,” Mr Fee said.

A newly launched website (www.aftd.rdamr.com.au) provides access for Agri businesses and tourism operators across the Murraylands and Riverland to connect with the program and take advantage of its benefits including a series of webinars focusing on the Australian food and agritourism industry.